Orange and apple juice, an integral part of many people's breakfast, could become an unaffordable "luxury", according to a report, which highlights how the price of fruit juice has rocketed.
The price of orange juice has more than doubled on the commodity markets Photo: Fran Stothard / SWNS.COM
A series of bad harvests from Florida, America to Shandong Province, China, combined with increased demand from Asian countries, has forced up the price of orange and apple juice on the world market. Supermarkets have started to react in Britain by pushing up the price of a carton of juice.
The Grocer, the industry trade magazine, reported prices are set to climb even higher making most juices a "luxury".
Experts predicted factory prices could rise by as much as 80 per cent for orange juice and 60 per cent for apple juice in 2011.
This would place further pressure on retailers to increase the price of orange and apple juices on shop shelves even though they have already gone up sharply. Over the past year, the price of a one-litre carton of Tropicana fresh orange juice across the five major supermarket chains has risen 22 per cent, from an average of £1.80 to an average of £2.19, while a one-litre carton of own-label apple juice from concentrate has gone up an average of 21 per cent, from 87p a year ago to £1.05 now.
Fruit juices are just the latest key household staple to be hit by the spike in global commodity prices, which has affected everything from a litre of unleaded petrol to a loaf of bread.
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